What Good SEO Consulting Looks Like w/ Tom Critchlow

Show Notes:00:12: Welcome back, Tom!1:01: How to structure a good kickoff meeting9:03: Separating great kickoff meetings vs. average ones10:04: How many meetings are too many?15:20: Report revenue to increase credibility17:00: How to run meetings effectively22:22: Is dedicated account management essential?24:57: Defining the roles on your team to deal with clients26:45: Favorite tips for writing emails30:08: How to push back on clients — be empathetic37:46: Reporting, how to make your client look good40:29: Ghostwriting for clients41:37: When to use decks vs. reports42:04: How to educate your client and move the needle45:23: Ross’ new wave of strategy for clients49:32: Presentation best practices54:10: When does upselling make sense1:04:39: Learn more about Tom’s SEO MBA courseShow Links:Enroll in SEO MBA today!Follow Tom on TwitterFollow Ross on TwitterSend us an email