How To Double Traffic with Content Audits w/ Kelsey Jones

Show Notes:00:12: Welcome, Kelsey Jones, Founder of Six Stories00:34: Kelsey’s content audit philosophy3:08: The best process for content audits7:22: The necessary benchmarks for content audits12:53: How much time do content audits take?14:38: Kelsey’s digital tool set16:17: How to adjust for keyword cannibalization19:45: Kelsey’s 404 vs. redirect ideology24:07: Are jump-to links for redirects necessary?25:26: How to scope a content audit27:33: Why content audits are an ongoing process31:11: How often should you do content audits?33:47: The benefits of “mini” content audits35:58: How should you structure an auditing team?41:08: What are common content audit mistakes you’ve seen?45:18: The ideal point person for content changes48:48: The value of checklists50:50: Content audits and their impactShow Links:Learn more about Six StoriesFollow Kelsey on TwitterFollow Ross on TwitterSend us an email