Startup SEO During a Downturn w/ Eli Schwartz

Show Notes:00:40: Welcome, Eli Schwartz, Growth Advisor and author of Product-Led SEO1:42: How startups should think about SEO in a volatile environment3:31: Why startups should not do SEO7:17: Creating SEO ROI models for startups12:56: Why links aren’t the end-all be-all20:27: Learn from Eli’s SEO advisory toolset27:52: When and when not to implement SEO strategy30:22: Why differentiation in strategy is important42:24: How to use traffic as a metric44:32: Comparing SEO strategies: Amazon vs. Walmart54:00: How to survey users from a search standpoint58:01: Eli’s final tips, tactics, and recommendationsShow Links:Learn More About Eli SchwartzGet Eli’s Book: Product-Led SEOFollow Eli on TwitterFollow Ross on TwitterSend Us an Email