How TrustRadius Built $2M/mo in B2B Traffic Value

Show Notes:00:10: Welcome, Mark Barrera, Vice President of Audience and Review Generation at TrustRadius00:44: How do you use SEO data to impact decisions at TrustRadius?3:36: The impact of review generation on SEO5:23: Duplicate content and how to create different experiences9:39: Mark’s ideal SEO department11:37: Measuring reviews, metrics vs. competitors13:01: The typical SEO at TrustRadius16:59: Tracking history — research boards and what they do20:11: How is TrustRadius monetizing?31:17: What performance tests work and which ones don’t37:08: How Google algorithm updates affect decisions for TrustRadius38:33: Mark’s view on link building, outreach41:01: What’s new for TrustRadius?Show Links:Learn more about TrustRadiusFollow Mark on TwitterFollow Ross on TwitterSend us an email