Building Reporter Relationships With We Earn Media

Show Notes:00:40: How has SEO influenced media relations for you?8:16: What are pet peeves you have when SEOs try pitching?11:03: Why you shouldn’t stress over blog links vs. money page links14:27: Relationship building tips for marketers starting at zero19:20: Personalizing pitches with scale25:21: How to foster relationships outside your specific pitch needs26:51: Determining a good send volume for campaigns31:51: Why you shouldn’t ignore mid-tier, regional or niche publications34:25: How to handle no responses and follow ups40:49: Are press releases dead?47:39: Must-listen We Earn Media episodes and favorite journalism tipsShow Links:Tune in to We Earn MediaThe “WSJ” Marketing Problem with Rand FishkinAlan Henry of Wired episodeFollow Britt on TwitterFollow Jackie on TwitterFollow Caroline on LinkedInProduced by Cara BrownSend us an email