Growing Greatist to 50M Visitors w/ Derek Flanzraich

Show Notes:00:07: Welcome, Derek Flazraich, CEO of Ness1:55: How Derek’s former company, Greatist was born3:33: How Greatist scaled to 50 million visitors per month6:02: Why establishing the correct tone for your audience is key13:18: Greatist’s success in mentioned outreach19:38: How Pinterest contributed to Greatist’s success22:07: Biggest strategy lessons from Greatist to Ness26:51: How to increase your content engagement via email30:49: Using social media for content distribution, “the individual more than the brand”37:37: What type of voice is ideal for Health & Wellness today?42:10: Biggest content lessons from Greatist to Ness45:46: Why a variety of platforms are necessary for SEO48:24: Ness’ three most impactful channels50:37: Is there an equivalent to Pinterest today?53:59: How to repurpose your content across multiple channels56:25: Derek’s unique leadership style and culture at Ness1:02:14: Ness’ team structure1:05:16: Final tips, tricks, and tactics from DerekShow Links:Follow Derek on LinkedInFollow Derek on TwitterSubscribe to Nessie SightingsFollow Ross on TwitterSend Us an Email