How To Get Executive Buy-in for SEO

Show Notes:00:25: Welcome Nick Lafferty, Head of Growth Marketing at Loom00:51: Important pre-executive pitch steps to ensure it’s received well6:23: What to do in your first 30 days at an organization9:27: How to execute a pitch to your executive team12:14: Scale-back on projections, keep it realistic15:01: How to deal with push back, unrealistic time expectations17:29: Common mistakes when failing to get buy-in20:12: How to execute after making the pitch24:17: How to overcome obstacles within an organization26:24: Is SEO education necessary pre-pitch?29:00: Final tips, tactics, and recommendations32:18: Using domain authority to give time expectationsShow Links:Follow Nick on LinkedInFollow Ross on TwitterSend us an email