Recession-Proof Content Marketing w/ Bernard Huang
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Show Notes:00:07: Welcome, Bernard Huang, Co-founder of Clearscope00:30: How to recession-proof content marketing5:05: Why exploring bottom-funnel topics are key7:32: Attributing content to revenue, lead generation11:57: Update content more14:41: Repurpose content more18:09: Using keyword rankings to prove success19:05: Search demand’s decline and ChatGPT22:36: The revolution of language models and unique data30:10: Final tips, tactics, and tricks for recession-proof content marketingShow Links:Visit Clearscope’s BlogFollow Bernard on TwitterFollow Ross on TwitterSend Us an Email
Recession-Proof Content Marketing w/ Bernard Huang