Google I/O SEO Changes: What You Need To Know

Show Notes:00:10: The core SEO changes at Google I/O2:14: Health and finance topics will not be affected (so far)3:08: Watermarking for generative content creators4:51: New layouts in Google SERP6:12: New impact on affiliate website7:43: Query complexity and how it influences content choice8:30: Google’s incentives for content and websites continues10:30: RLHF, “Reinforcement Learning from Human Feedback13:42: Visual design importance18:06: How to increase efficiency in SEO with AI21:02: Visual design importance, continued21:47: Why complex queries are the best defense22:22: How to stay on top of optimization as AI evolves24:57: Final tips, tactics, and tricksShow Links:The AI Takeover of Google Search by The Verge“Watermarking” and Content from Google I/O“Conversational Mode” from Google I/OFollow Drew on TwitterFollow Ross on TwitterSend Us an Email