How To Scale From 0 to 200k Visits w/ Gaetano DiNardi

Show Notes:00:07: Welcome, Gaetano DiNardi, Growth Advisor and Fractional VP1:24: The relationship between SEO and Growth Marketing2:05: How search can create demand4:30: Is inbound marketing still relevant?5:26: Determining the pace of content quantity (Aura case study)8:29: How Gaetano convinced executives to invest in content10:43: The ideal freelance team structure15:38: Why promising too much content is problematic17:38: Ranking expectations, how to prioritize content20:52: Aura’s unique content strategy, how to identify winning topics23:34: Topic research — how to uncover business potential29:24: How video makes an impact and how to budget for it39:39: Examples of “Pain Point SEO”45:35: How to think about link building within a startup54:40: Gaetano’s final tips, tactics, and recommendationsShow Links:Learn More About Gaetano DiNardiFollow Gaetano on LinkedInListen to Gaetano on SoundCloudFollow Ross on TwitterSend us an email