Enterprise SEO with Jenn Mathews of GitHub

Show Notes:00:27: Jenn’s background and how she landed at GitHub1:06: GitHub’s technical foundation pre-SEO2:00: How Jenn prioritized SEO with developers, engineers and CTOs in mind3:14: Beginner vs. advanced keyword topics5:15: Understanding enterprise intent for a technical audience6:10: How SEO is defined at GitHub i.e. marketing7:28: The collaboration between SEO and content creators8:30: What developer skills overlap with SEO?10:30: Why SEOs tend to misuse canonicals12:10: The important of basic HTML understanding13:00: Common mistakes when growing SEO at the enterprise level15:18: Educating the C-suite on SEO16:59: Surprising collaborations with other departments18:13: What to highlight when reporting metrics to the C-suite21:45: Focusing on data you can control22:34: How Google’s update is affecting impressions24:11: Is there an ideal in-house to agency split?25:59: How to utilize your budget when growing a departmentShow Links:Follow Jenn on TwitterFollow Jenn on Search Engine JournalFollow Caroline on LinkedInSend us an email