The State of Digital PR in 2021

Show Notes:00:34: Welcome back, Vince! Siege Media’s Director of Digital PR00:40: GameStop stocks and how to manipulate the stock market1:20: What is digital PR?2:57: Why is “digital PR” trending?4:37: The differences between digital PR, SEO and link building6:01: Viral content vs. brand identity6:28: What are the biggest digital PR mistakes?7:40: What “going viral” means in different industries8:49: How Siege Media combines content marketing and PR9:37: Industries where digital PR is optimal10:27: Calculating link value by website11:57: Dangers of scraper sites in link reporting14:27: The legitimacy of viral content16:50: Going viral within your niche audience17:44: Is this a strategy or one-off?Show Links:Follow Vince on TwitterFollow Ross on TwitterSend us an email