Personal Finance Content Marketing with Alli Berry of The Motley Fool

Show Notes:00:30: Alli’s start and how she landed at Motley Fool1:45: How Motley Fool structures content and editorial3:05: Balancing focus between evergreen content vs. news4:45: How breaking news can inform traffic to evergreen topics5:50: Collaborating with the news team6:33: Deciding what content gets top navigation, homepage and similar high priority real estate10:12: How to explain complex financial topics to beginner audiences12:21: Recommendations for new or early stage personal finance sites15:32: Influencer marketing for The Motley Fool16:24: E-A-T, syndication and existing reporter influence17:34: How to scale content refreshes and revamps21:00: Using Google Trends to inform keyword research23:39: How COVID has impacted the content at Motley Fool26:00: An AMP rantShow Links:Follow Alli on TwitterFollow Caroline on LinkedInSend us an email