Search Intent Perspectives w/ Clearscope’s Bernard Huang

Show Notes:00:12: Welcome, Bernard Huang, Co-founder of Clearscope1:19: Bernard’s unique NFT marketing strategy7:44: The importance of “search perspectives,” predicting the evolution path of a SERP15:04: Where search perspective applies16:09: What Google’s “what people have also asked” tells us17:21: Google’s business model — is UX or ad revenue the priority?20:20: Solving for for individual sub-topics vs. topic clusters25:01: Total keyword opportunity in one post, “ranch-style SEO”28:45: Could any SEO write it? The significance of thought leadership33:49: Don’t have counterarguments for the sake of it37:16: Bernard’s “SERP similarity,” addressing the copycats of SEO40:09: How often do SERPs change on average?43:49: What are you excited about in the content space?Show Links:Learn more about ClearscopeFollow Bernard on TwitterFollow Ross on TwitterSend us an email