Contrarian Content Marketing with SparkToro’s Amanda Natividad

Show Notes:00:30: How Amanda built Fitbit’s B2B marketing strategy2:27: Why putting effort in tools pays off, Fitbit’s “Challenge Idea Generator”5:40: Amanda’s lessons and strategies as Head of Marketing at Growth Machine: SEO & Content Agency8:48: How to build a successful podcast10:48: “Influence the influencer strategy,” approaching guests that have a strong following (and get noticed)12:49: Integrating personal branding with your company13:28: What are the best KPIs for building inbound marketing and user acquisition?15:09: Give users evergreen resources, SparkToro’s virtual event series, “Office Hours”17:59: Understanding your audience19:31: The benefits to implementing a contrarian content marketing strategy20:29: How to expand your content to multiple platforms and formats22:28: Learn from the “recap strategy,” solving your own problems first22:49: How to leverage agencies to use your tool24:55: The #1 converting piece of content for SparkToro, “Fake Follower Audit”26:01: Learn more from Amanda after this podcastShow Links:Fitbit’s Challenge Idea GeneratorSparkToro’s SparkScore (free tool)SparkToro’s Office HoursSparkToro’s Fake Follower Audit (free tool)SparkToro’s Audience Reach newsletterLearn more about Amanda on her websiteFollow Amanda on TwitterFollow Drew on TwitterSend us an email