Hiring Writers at Scale with Julia McCoy of Express Writers

Show Notes:00:21: Julia McCoy’s background, the origin of Express Writers2:37: How to interview new writers5:39: The best process when vetting portfolios8:02: The ideal writing staff split and why industry-specific writers are necessary9:37: What is a typical tempo of your editorial team?10:36: In-house vs. outsourced team structure14:04: How clients split copywriting duties in-house16:02: How much content should I be creating?18:42: Common obstacles when scaling production/li>20:32: Educating clients post-202021:14: How much SEO knowledge is appropriate for writers and editorial staff?23:09: How crucial are SEO tools?24:50: The importance of on-page brand experience26:37: The state of AI in copywriting28:56: Roadblocks when relying on AI31:53: Copywriting trends to look forward to in 2021Show Links:Follow Julia on TwitterVisit Express WritersLearn from the Content Hacker AcademyFollow Caroline on LinkedInSend us an email