39. Boost Your Ratings by Specifying and Personalizing Client Testimonials

92% of customers use online reviews before buying. So what are you doing to prevent your client’s voices from getting lost in the noise? Join host Jim Schubert for a testimonial-focused episode of Agent’s Growth Academy for three key tips that will boost your ratings through the roof, using the key components of specificity and story. 3 Key TakeawaysGive your clients a PROMPT page when asking for a testimonial–don’t make the student write a paper with no direction! You need to start showing how you TRANSFORMED clients’ lives; potentials want to see that transformation. Specify the testimonials you receive by shaping your questions to relay a STORY. It’s the most powerful way to connect with humans. ResourcesGo to agentsgrowthacademy.com/story for a cheat sheet on utilizing story in testimonialsStart a conversation with Jim on LinkedInSubscribe to our YouTube channelboast.ioAbout Jim Schubert Jim Schubert is the CEO of Southern States Insurance, one of Georgia's largest independent insurance agencies. He is a nationally recognized author and podcast guest contributor appearing in Insurance Journal, Independent Agent Magazine, Insurance Business America Magazine, Best's Review and Applied Systems. Jim is a passionate advocate for small business owners, entrepreneurs and independent insurance agents. He loves sharing ideas about agency growth, digital marketing, and the lost art of human interaction. Jim is also the creator of Agents Growth Academy, an online resource for insurance agents and agency owners who want to take their growth to the next level. And when he needs to take a clarity break, he is either behind a camera lens in the great outdoors or teaching aspiring shutterbugs how to take beautiful nature photography at Schubert Photography.