TikTok You Don’t Stop with Amy Flanigan: Mediavine On Air Episode 19

"TikTok isn't for content creators." Have you or anyone you know said this before?



Amy Flanigan of the website Belly Full, with her 600k+ TikTok followers, is here to change your mind.



A graphic designer turned food writer and photographer, what Amy initially started as just a "hobby" has turned Belly Full into a full time business with millions of visitors every month. When she took up TikTok, she quickly found the same success and is here to tell us how she did it.



Join us in this episode of our Summer of Live series to get Amy's top tips for expanding your brand by getting real with your audience!







Helpful Resources



Belly FullBelly Full TikTokThe Kelly Clarkson Show AppearanceAmy's PresentationAmy's Instagram








https://youtu.be/AHAl-bO1rQc




Transcript



[ROCK MUSIC] JENNY GUY: Hello, everyone. And welcome, one and all, to another episode of the Mediavine Summer of Live. As hard as it is for me to believe, we are already to the end of July. And so, those back-to-school ads that we've been seeing for weeks are actually applicable now, as kids across the country will be returning to school in some form or fashion in the coming weeks.



Question, was I the only nerd who thought this was one of the best times of the year, shopping for school supplies, selecting first-day outfits? I was all about every part of it, both as a student, and later, as a professor. This was like magic time. Amy, what about you? Did you enjoy? Did you enjoy that stuff?



AMY FLANIGAN: Yes. Absolutely.



JENNY GUY: OK, good. Thank you for not making me feel like a sad little Hermione here all on my own.



AMY FLANIGAN: Oh, no way. I mean, my kids will even admit that they love going back-to-school shopping and picking out their folders and pencils and everything. It's the little things, right?



JENNY GUY: And how important was that, like, making the decision for the lunch box? Like, this is going to impact my entire year.



AMY FLANIGAN: Yes. Yes.



JENNY GUY: If I choose wisely, or you are going to be in trouble for the entirety of third grade, clearly.



AMY FLANIGAN: And even the color of those folders and your binders was all about how to prevent being teased. But yet, you want to be unique. Yeah.



JENNY GUY: Totally crucial. Like, yeah, very, very important. But before we get into all of that, there are still a few weeks of glorious summer freedom before the fall semester kicks off. And I would love to know how everyone is making the most of it. And I would suggest learning more about the social platform with the slogan, make your day, which certainly ended up being true for me when I was doing a little research for this episode and promptly fell down a rabbit hole of puppy videos for way too long. Like, I was just next, next.



That is right. Today, we're talking about TikTok, the short video app that swept the world during the height of the COVID shutdown. And while all of us definitely needed its popular dance challenges to get through that rough period, the question remains for many of us, is this platform for content creators or not? So it's important.



For everyone that's out there watching, do you have a TikTok account? Have you ever created a video for TikTok? Tell us in the comments. And while you guys are giving us your answers, I'm going to introduce our amazing guest who is crushing the TikTok game. Amy Flanigan is the recipe developer and video-maker behind the popular website Belly Full, mixing food and fun into everyday life.



After only a couple of months using the platform, Amy's TikTok reached over 500,000 followers and continues to grow. Join her as she shares her experience and helpful tips. Amy, I'm so glad that you are with me today.



AMY FLANIGAN: Ah, thank you for having me. I love it.



JENNY GUY: You're a delight. OK, here's what we're going to do. I'm going to drop your slides in. She's going to talk about TikTok. And then, for any questions that you guys have about TikT...