Become a Published Author with Jeffrey Eisner: Mediavine On Air Episode 16

It's rare that we here at Mediavine go a day without saying "diversify." We talk about content creation in all forms, whether it's blogging, photography or video — but what about a book?



Today's episode of Mediavine On Air takes us from screen to page.



Our guest for this episode is Jeffrey Eisner, creator of Pressure Luck Cooking, an easy-to-follow Instant Pot recipe video blog. He's published two cookbooks and been featured on Good Morning America, Rachael Ray and the Food Network.



During this chat, Jeffrey shares the details about going from dreaming about a book to publishing one, giving us some helpful tips along the way.



Let's turn it over to Jeffrey!







Helpful Resources



Pressure Luck CookingJeffrey Eisner's Blog to Page Presentation








https://youtu.be/l0XATCfLItg




Transcript



[MUSIC] JENNY GUY: Hey! Hello, everybody. Welcome. Welcome to the fourth episode in Mediavine's fourth Summer of Live.



But what's the Summer of Live? I'm so glad you asked.



In a nutshell, it's where we go live once a week for the whole summer, featuring expert guests on anything and everything that will help content creators build sustainable businesses.



I'm with you as always, as your host, Jenny Guy. Thank you so much for joining us. And a special welcome to first-time Media viewers. Hello. And welcome.



As a nod to today's wonderful guest, and topic, please say hi in the comments. And tell us about a cookbook that you cannot live without. Drop that in the comments. Tell us a cookbook that you cannot live without. And we will see what you guys have.



I'll tell you, though, we are sticking with our June theme of growth. However, today's topic is somewhat nontraditional. It is a rare month that goes by without us saying "diversify your revenue streams" at least once. And today our topic goes even deeper than we typically do with diversification, with earnings. We are talking about publishing a book.



And we already know that content creators are passionate experts in their field, making you guys ideal candidates to write within your niches. But how do you go from dreaming about a book to done and published? My guest today is here to help.



Jeffrey Eisner is the creator of Pressure Luck Cooking, a leading acclaimed and easy-to-follow Instant Pot recipe video blog. Featured on the Food Network, Good Morning America, and Rachael Ray, he creates his famously flavorful recipes at home in Queens, New York.



His first cookbook, The Step-by-Step Instant Pot Cookbook, which was released at the height of the COVID pandemic, became an instantly lauded international bestseller within a week of its release, hitting numerous charts, including USA Today, the Wall Street Journal, and the Toronto Star. He was the bestselling debut cookbook author of 2020.



In April of 2021, he released his second cookbook, the much anticipated The Lighter Step-by-Step Instant Pot Cookbook, which became the number one paperback book on USA Today and Publisher Weekly's bestseller lists. It features a slew of more health-conscious recipes, tailored to those on keto, paleo, gluten-free, and diabetic-friendly lifestyles.



This is amazing! I'm so glad that you're here. I'm living through your wallpaper. Jeffrey, welcome.



JEFFREY EISNER: Thank you so much, Jenny. I feel like I'm talking to a celebrity, because I watch you all the time. And you are fabulous. So it's an honor to be here with you.



JENNY GUY: You are beyond fabulous. As I said, the wallpaper is famous. I'm so excited to hear everything. I want to ask you what Rachael Ray is like, but we'll save that for later.



I'm going to pull up your presentation so that you can share. And let's just get going.



JEFFREY EISNER: OK, let's do it. OK.



Now, as I just said, I watch a lot of these series. And a lot of the time, we get invaluable advice on how to keep ourselves relevant, how to continue to earn, how to do best practices being a blogger,