Stepping Up Your SEO Game with Joshua Unseth and Morgan McBride: Mediavine On Air Episode 3

On this episode of Mediavine On Air, we've got SEO experts Joshua Unseth and Morgan McBride for you. They're here to answer your frequently asked questions and share tactics they've implemented that have resulted in growth in both traffic and revenue. Learn the most effective way to find the best keywords for your site, how many posts you should be putting out a week and much more!











Helpful Resources



Cornerstone Content — A blog post about the foundation of a blogger's content strategy.SEO Like A CEO Series — A blog and video series that discusses strategies for improving a website’s SEO.Charleston Crafted — Morgan's Site.Simple SEO Keyword Research Course — Morgan's SEO Course.Theory of Content — Joshua's Podcast.Mediavine's Content Upgrade Challenge: A 3-part optimization challenge for improving your ad revenue.







Transcript



**The RPM Challenge has been rebranded as the Content Upgrade Challenge**



[THEME MUSIC] JENNY GUY: Hello, everyone. Welcome. It's hard to believe, but it is Thursday already. You're almost through the week. It is August 15th. We're almost through the summer.



I'm Jenny Guy. I'm the marketing manager for Mediavine. We provide full-service ad management for content creators. And if you aren't aware, if you haven't been looking at your calendar closely, you wouldn't know, but the countdown to Labor Day is on. And it means that our second annual Summer of Live is winding down-- sad face. I know.



Not to worry though. After today, we've still got two more episodes left. And we are spending all of our last few weeks on-- and all of our energy, all of our time, all of our content is to giving you as many monetization strategies and tips as we possibly can.



Just to give a little shout out here, over 1,000 of you have already watched last week's episode on affiliate marketing, which is super exciting. And I have got a Black Eyed Peas' kind of feeling that this week's episode will top those numbers. Because why?



Because we are talking about the topic and all topics for anyone looking to earn in the digital space. There is one acronym to rule them all-- SEO, search engine optimization. Whether you're filled immediately with excitement or dread, the word "SEO" gives every influencer all the feels.



I've got two amazing guests here that are going to drop all their knowledge on you and make you an SEO ninja in no time. So I'm going to start introducing them now. I'm so grateful that they're here.



First, Morgan McBride is a Mediavine publisher with Charleston Crafted, where she and her husband Sean blog about crafting their dream home in Charleston, South Carolina. They've been blogging since 2012, but often felt like their traffic was falling into that big black hole of the internet, never to be seen or heard from again. After joining Mediavine in August of 2018-- happy one year, Morgan--



MORGAN MCBRIDE: Thank you.



JENNY GUY: --Morgan dove headfirst into learning about SEO strategy. She has more than tripled Charleston Craft's organic search traffic in less than a year. And it continues to grow. She also recently launched her Simple SEO Keyword Research course that helps bloggers pick the best keywords to target for SEO sources. We will talk about that a little bit more later. And one of her primary resources that she uses for SEO education is co-hosted of by my next guest, who I will introduce here in one second. Morgan, thank you so much for joining us today.



MORGAN MCBRIDE: Yeah. I've been looking forward to this for weeks. I'm excited to be here.



JENNY GUY: Yay. We're so happy. I've been looking forward to it too.



MORGAN MCBRIDE: You're sweet.



JENNY GUY: My next guest is the co-host and co-creator of the Theory of Content podcast. He's also an SEO expert from way back in the day. In fact, he started his career as an SEO consultant-for-hire and is now the director of marketing for AlarmGrid.



He has worked to optimize the sites for numerous brands,