Covering your Assets in Sponsored Content with Jamie Lieberman | Mediavine On Air Episode 50

As a content creator, there's a bunch of milestones.



The first blog post you publish is huge. The first time you place ads on your site? Amazing. Finally going full time as a content creator...WOW.



Then, there's the first time you land your dream sponsored content gig! Congratulations!!



...Now what?



In this session from the Mediavine Influencers Conference in Austin back in 2019, attorney Jamie Lieberman of Hashtag Legal LLC gives tips to negotiate the best deal you can get, the terms of the contract you should include and what you should look out for when reading a contract.



Jamie's a treasure trove on knowledge being in the business for over 15 years: you don't want to miss it!







Helpful Resources



Hashtag LegalNegotiating ContractsThe Art of Negotiating | Mediavine Summer of LiveGetting Legit with Legal | Designed for the Creative Mind








https://www.youtube.com/watch?v=77gPtobP4N4




Transcript



MUSIC PLAYING: I just feel so good, good good. Just feel so good, good, good. Just feel so good.



JAMIE LIEBERMAN: Y'all just had drinks. Come on. I think it's suspect that the lawyer has to talk after the drinks. I get it, it's not as exciting. We're going to do our best.



So, today, we're going to talk about covering your assets. And we're specifically going to talk about sponsored content. And I'm going to talk about it from start to finish. So let me tell you about me. So I am Jamie Lieberman. I've been a lawyer for about 15 years.



I run #Legal, which is, like they said, a full-service law firm. We are dedicated to making legal accessible. We work with entrepreneurs. We work with influencer marketing professionals. We work with creatives, content creators. The thread that sort of binds all of our clients is there aren't a lot of lawyers out there who speak that language. And so that is really our goal.



There we go. So we're going to talk about contracts. And pretty much instantly, everyone went to sleep, right? We're going to make this as interesting as I possibly can. There's going to be some technical stuff that we talk about. I'm going to leave space for questions, because in a really weird turn of events, people always have questions for the lawyer.



So if you do have questions, I will happily take them and answer them as best as I can. Although, famously, I like to answer questions with, it depends, if anyone has ever heard me speak. So I will do my best not to use that answer, but I might. You'll have to forgive me.



So I want to talk about contracts from start to finish. I want to talk about the sponsored content deal. So the last time I stood on a Mediavine stage, I talked all about negotiation. And this is a really powerful topic, one that I love more than anything. I love to negotiate.



And so I definitely say-- I know all the talks are up on YouTube. I'm not going to spend a lot of time talking about negotiation, but I feel like it's something worth touching on. If you want to go in-depth about negotiation, go to the Mediavine YouTube channel. My whole talk is up there. I have a whole framework. And I am going to offer you guys a chance to download my negotiation framework so you can see it. But a couple points I want to touch on before we get to the actual contract part of this talk.



So the most important part of negotiation, and this will help you in your contracts, is research. So the thing that you have to pay the most attention to before you literally do anything-- I mean, before you make a phone call, because we're all going to be making phone calls after this. I know. It's OK. You're going to do it. It's going to-- yes, you are. Yes, you are. Now I know you, and now I'm going to find you. We're going to make some phone calls.



So research is our first thing that we want to do. And that can be done in so many different ways. One, you all know each other. We kind of live on the internet, right? So talk to your friends. See what they've done.