Second Site Startup with Karly Campbell and Kristy Still: Mediavine On Air Episode 10

Hey content creator friends, welcome to another episode of Mediavine On Air! Today we’re answering the question: Can you make lightning strike twice?



In other words, once you’ve got one successful website, can you use your expertise to make a second? And third? And fourth?



Karly Campbell of Buns in My Oven and That Low Carb Life and Kristy Still of Mommy Hates Cooking and Air Fryer Fanatics have replicated their success and doubled their fun, and probably stress, with additional websites.



When we originally filmed this episode in winter 2020, we were days away from the pandemic shutdown, making it an especially important time to focus on new revenue streams. But let’s be real: It’s never a bad idea to consider.Karly and Kristy were amazing -- answering all the questions about choosing second site topics, realistic time investment, cross promoting and more.







Helpful Resources



Redesigning Your Blog — Why you should redesign instead of rebrand and how to pick an ad-friendly theme. SEO Like A CEO — Each installment of this blog series discusses strategies for improving a website’s search engine optimization.What is Content Syndication? — Learn how to syndicate in the most beneficial way. Mediavine's Second Site RequirementsTheory of Content Episode 47 – The One About Duplicate Content and Keyword Cannibalization











Transcript



JENNY GUY: Welcome, everybody. Hello, hello, hello. It is Thursday, February 27th, and I'm Jenny Guy. I'm the director of marketing for Mediavine.



And just to talk about a couple of current events, we have a leap year coming up. I don't know if anybody knows about that one. It's Saturday the 29th of February.



I actually have a friend who has a birthday on that day. I'd never met anyone who had a birthday-- right? It's weird. She's very excited because she actually gets to celebrate her birthday this year, so there's that.



Do you guys-- does anyone out there have any plans? Post them in there. And then how is the year going for you guys so far? Has Q1 been a hard hit financially after the crazy boom of Q4?



We've heard a lot of comments from our audience that they take Q1 as a time to renew and rebuild and refresh, and potentially take on some of the bigger projects that they don't have time to do during those crazy busy holidays. And one thing we kept hearing about over and over again on social media and in the Mediavine Facebook group was that people were asking about second sites. And they were wanting to start them, or has anyone had experience with them, and that's why we're here today.



I have brought in two amazing Mediavine publishers who are already rocking the socks off of their second sites. And they're here to share their expertise with you, and they're here to tell us if it's really the truth to double your pleasure, double your fun with a second site. So let us meet our guests. Guys, thanks for being here with us today.



Kristy Still. Kristy is a native Oklahoma gal, living in a little slice of country in Oklahoma with her truck driver husband and her two kids. She has turned her intense dislike for all things culinary into a thriving business as a content creator and is now the owner of two sites, Mommy Hates Cooking and Air Fryer Fanatics. Welcome, Kristy. Thanks for being here.



KRISTY STILL: Thank you.



JENNY GUY: And also, Oklahoma-- we found out bizarrely when we invited Kristy to be on the live that she and I live 15 minutes away from each other in Oklahoma, which I don't know-- but we're, like, book club, coffee, wine. We're so excited. Super excited. Well, thank you for being here with us.



And then our other guest is Karly Campbell. She started her career as a content creator with the incredibly successful site Buns in my Oven. And just to be clear, those buns are of the yeast variety, not the human. She is also the owner of the site That Low Carb Life which she runs with her high school sweetheart husband.