Google’s Core Web Vitals with Andrew Wilder and Eric Hochberger: Mediavine On Air Episode 5

Google’s Page Experience update is coming this summer, with Core Web Vitals as key components. Andrew Wilder of NerdPress and Eric Hochberger, CEO of Mediavine, join Mediavine’s Director of Marketing Jenny Guy in a conversation breaking down Core Web Vitals and what this update means for publishers.



Learn about the many things publishers can do right now to get ready for the algorithm shift!







Helpful Resources



NerdPress — WordPress technical support Core Web Vitals Checklist — Google Page Experience checklist for bloggers The Hollywood Gossip Passes Core Web Vitals — Learn how they passed and how you can too! Live Links Document — Contains all the links related to the Live.











[MUSIC PLAYING] JENNY GUY: Hey, everybody. Hello, all. Welcome. Grab a beverage. Take a seat. Or switch things up if you've been sitting all day and stand up for a stretch. As Tabitha Brown says, that's your business. It is Thursday, April 15, which means it's time for another episode of Teal Talk. I'm Jenny Guy, your host for this show all about the business of content creation. Thank you so much for joining us. How is everybody doing today? Are you like me? Are you fighting daily battles with pollen? Anyone else looking outside the window and seeing the yellow dust blanketing all of the things and just deciding it's an inside day, cut your losses?



That is me. I don't know what to tell you other than that it's spring and we are all in misery. So that's happening there. So let's switch from a least favorite subject being seasonal allergies to a most favorite subject being amazing memes. At Mediavine, GIFs are our love language. And our custom emoji collection in Slack is quite impressive.



But I hold a special place in my heart for a good meme. And every year around now, I don't know if anyone out there is like me and a fan of this, but every year around now, the greatest meme of all time starts surfacing. It reaches a fever pitch right around May 1. Do you know the one I'm talking about? I am paging NSYNC fans. Sing it with me. It's going to be May. I crack up every time. It doesn't matter what time-- it's always right on time for me.



I don't know how you guys feel about that meme. I love it. If anyone out there wants to express their wrong opinion in the comments and share a meme that they think is better, please feel free. But this is the best meme for me. I'm kidding. We would love to have your meme. Say hi. Share a favorite meme. Please drop it in the comments. We can all use a great meme.



OK. But I promise that this conversation has relevance to today's show topic. It is not just because I personally adore the Justin Timberlake meme. No what else is going to be May? Like it or not, Google's algorithm shift to page experience and the dreaded Core Web Vitals is headed our way next month. It's May. That's right. It is dominating the Facebook threads and bloggers' nightmares.



So of course, we're here to break it down for you and talk through it with my experts, Mediavine CEO, SEO expert, and long time Google fanboy, Eric Hochberger is here to discuss how Mediavine is solving for ad related CLS issues for our publishers. Welcome, Eric.



ERIC HOCHBERGER: Thank you. I did not know I was a Google fanboy until this moment, but I am. We know it.



JENNY GUY: We know you are.



ERIC HOCHBERGER: Ignore my Apple phone. It's nothing.



JENNY GUY: I mean you do tend to say things like, I did SEO in high school. You're--



ERIC HOCHBERGER: Oh, that's because I'm a Metacrawler and Alta Vista fanboy. But they're not really cool anymore.



JENNY GUY: They went out of fashion. How do you feel about the Justin Timberlake meme?



ERIC HOCHBERGER: I believe you know from karaoke that I'm more of a Backstreet Boys fan.



JENNY GUY: That's fair. That's very fair. I don't know. There aren't any good Backstreet Boy memes out there. Somebody needs to get on that. And then let's meet my other guest.