Improving In-Post Affiliate Earnings with Katelyn Fagan: Mediavine On Air Episode 7

Welcome to another episode of Mediavine On Air with your host, Jenny Guy. 



One of our favorite sayings around here is: Diversify your revenue streams! Now, that might sound odd from a company that provides full service ad management, but our company mission is building sustainable businesses for content creators. And a business relying on only one income stream is just not sustainable. 



This interview happened in the Summer of Live 2020 and our guest was the wonderful Katelyn Fagan. She’s a blogger at the site What’s Up Fagans and an instructor on her Best Blog Courses, where she loves to teach bloggers how to make more money.



Katelyn shared some absolute gems for optimizing existing posts to maximize affiliate revenue, the best link type and placement for conversion, Amazon Affiliates and more. 



Now, to the earnings!







Helpful Resources



View Katelyn Fagan's Affiliate Marketing Slides.WordPress Gutenberg — Should you switch to WordPress Gutenberg?Mediavine Ads and Affiliate Marketing — How to find the right balance.Shorter paragraphs — Increase your RPM by shortening your sentences and paragraphs. Mediavine's Create Plugin — Learn more about our WordPress plugin for content creators.







Watch the video here or check out the transcript below. 







Improving In-Post Affiliate Earnings Transcript



**The RPM Challenge has been rebranded as the Content Upgrade Challenge**



JENNY GUY: Hello, guys. I am Jenny Guy, and I am the Director of Marketing for Mediavine. How is everyone doing? Katelyn and I — our guest today just had an awesome experience where she was in black and white. So there was a wrong — she kind of looked like Paranormal Activity, the movie, if you've seen that. But we're all good now, which is awesome. Katelyn is cool as a cucumber. But today is Thursday, June 25th and we are so glad to have you with us and for us to have the opportunity to be with you today for another episode of the Mediavine Summer of Live.



We have got quite a few common refrains around these parts for content creators, and one of our most popular ones is diversify your revenue streams. We say it all the time. While Mediavine ad management is our primary offering as a company, we strongly believe — and I will look directly into the camera on this one — that ad revenue should not be your only source of revenue. Please. Affiliate marketing can be a very lucrative part of your blogging business strategy. But it takes some work to be successful



Enter today's guest, Katylen Fagan, in color — thank god – and she is here to talk about improving in-post affiliate earnings. I'm going to introduce Katelyn. She is a wife and homeschooling mom of five kids who is currently pregnant with her second set of twins due at the beginning of September. What? We can talk more about that later. She grew up in Wisconsin but currently lives in New York. She graduated from Brigham Young University in 2011. Over the last seven years she's built up a successful blog business while growing her family. That's kind of the understatement. Her website is "What's Up Fagans? which is dedicated to resources for family-focused living.



Along with helping families better manage home and life she also loves helping bloggers make more money, especially through affiliate marketing, perfect for today. She and Katie Clark run a free blogging Facebook group and have created several blogging courses for new-to-intermediate bloggers, which can be found at BestBlogCourses.com. And she's got a special offer for you guys today — 10% off of any of those courses, of her courses, with the code SUMMER OF LIVE, all caps. So SUMMER OF LIVE. We'll drop the link n the comments for you guys to go check out. And please visit to learn more.



And welcome, Katelyn. Thank you for being amazing and also for handling all of the craziness with aplomb and calm. We appreciate it.







KATELYN FAGAN: Yeah. Yeah, thanks for having me on.