Boost Your RPM with Eric Hochberger: Mediavine On Air Episode 1

UPDATED: November 18, 2021



Black Friday is a crucial time as a content creator. We looked to see how different the numbers were in Q4 compared to the rest of the year, and it's... big.







But in order to capitalize on Black Friday, it's not just about the content you're putting out. Your site has to be optimized too.



In Mediavine On Air Episode 1, originally published in April 2021, CEO Eric Hochberger shares his top optimization tips for maximizing earnings during Q4. In this episode you'll hear about which posts to prioritize, the easiest site-wide changes to make, how ad density works and so much more.



These tips are always relevant, even outside of Q4!



* Editorial note: Since the airing of this episode, "Grow.me" has been rebranded to "Grow." *











Important Links:What is Q4? — Learn what Q4 is and why it’s a crucial time for many website owners.Content Upgrade Challenge — A 3-part optimization challenge for your top blog posts.Holiday RPM Trends — A holiday focused Behind the Numbers with Brad.How to Capitalize on Holidays as a Content Creator — Key tips on how to make the most of Q4.







Transcript:



**The RPM Challenge has been rebranded as the Content Upgrade Challenge**



[MUSIC PLAYING] JENNY GUY: Today is Thursday, November 19 and you're watching Mediavine's Teal Talk: the show about the business of content creation. I'm your host, Jenny Guy, director of marketing, and so thankful for you, our audience, all year round. Hello, everyone. OK. What isn't up for debate is that we are only-- oops I meant to say-- I skipped a paragraph in my intro. Next week is Thanksgiving, guys. It's a huge national holiday. We could easily spend an hour debating the wisdom of large gatherings and masks, but that is not the show. Also, please wear a mask.



As I was saying, though, what isn't up for debate is that we are only a little over a week away from the biggest revenue days of the year for content creators, Q4, and in particular, Black Friday and Cyber Monday are known as a magical time for RPM's. And my guest today is here to ensure that your content is fully optimized and ready to perform from next week through the rest of Q4, and beyond. That's right, it's our CEO, Eric Hochberger, joining me live from beside a palm tree in Florida. Hey, Eric.



ERIC HOCHBERGER: Hey, Jenny.



JENNY GUY: OK, everybody let's say hi to the Mediavine commander in chief in the comments, and let us know how optimized you're currently feeling with your content. Have you already gone for teal, you've done the RPM challenge and you're just waiting for the money to start rolling in? Or are you feeling a little overwhelmed, hashtag 2020, and you're wondering where to start. Tell us where you are in that. And Eric, OK. Before we dive into all the moneymaking talk, do a little Scrooge McDuck from Ducktails, let's give a little background information. Why is Q4 such a big deal? Why does everyone love it so much, why is it such a huge thing for revenue?



ERIC HOCHBERGER: Yeah, we actually have an awesome blog post on this that we can link to in the comments that will better explain this, but basically there is more people trying to buy ads during Q4 than any other time of the year and that's for a few reasons. One, it's the end of a lot of people's fiscal budget, so a lot of companies tie their fiscal year to end in the end of December, same as the calendar year. And most importantly, because of the holiday known traditionally as Black Friday is the day that most retail businesses turn profit, so it's going from red to black, it's where the name comes from. Literally that's when they start making money. So same thing kind of happens on a lot of digital internet is that a lot of retail and sales all hop in then, and it happens to coincide with people are buying like a lot of holiday gifts.



And so when more people are trying to buy ads, it's an auction. So they have to end up spending more money in order to buy the same l...