Building Community with Paul Gowder: Mediavine On Air Episode 29

Big thought of the day: You can circumvent social media algorithm woes by shifting your focus to BUILDING A COMMUNITY on these platforms. On this episode of Teal Talk S4 originally recorded back in September, Jenny is joined by Paul Gowder, founder of the website Powwows.com. By implementing his engagement strategies and forming genuine personal connections with his followers, Paul sparked the creation of a Pow Wow Nation, tens of thousands strong. In Mediavine On Air Episode 29, Paul will share ways to grow community through social media and then how to expand beyond the walled gardens. You don't want to miss it!







Helpful Resources



Helpful Resources SlidePowWows.comPaul's WebsitePowWows.com Facebook Page








https://www.youtube.com/watch?v=iySNpkEEBqw




Transcript



[MUSIC PLAYING] JENNY GUY: Hey, guys. How is Tuesday treating you so far? Is it fall-like in your neck of the woods? In Oklahoma, it has gone back to the mid to upper 80s with some 90s sandwiched in there for fun, so the only place I can wear fall fashion comfortably is in air conditioning.



So a big welcome to you from my home, a.k.a. the meat locker. This is Teal Talk, and I am your host, Jenny Guy. It is so great to see you today.



Is anyone else also in absolute shock that it's October later this week? Does that feel wrong? Like, how did that happen? Isn't it still 2020? Paul, like, are you continuously--



PAUL GOWDER: The whole last two years, you can't really tell where we are in time, yeah.



JENNY GUY: It's wrong that I'm aging, but I can't tell you what's happened or any of it. It's so bizarre. It's so, so bizarre.



But the good thing, the silver lining-- I don't know if anyone else-- I love fall. I think it is-- it's one of my favorite seasons. And on top of that, I don't know that there are any content creators that don't love Q4. It is such a wonderful, magical time for us for a number of reasons, and we've got a lot of really exciting programming planned for you guys coming up to help you make the most of this time when advertising spend is going to be at its peak for most of the niches that we work with in the lifestyle spectrum, just to make sure that all of that top content that is going to have eyes on it is performing at its max. So we will have all of those things happening and coming your way in the coming weeks.



And then this week, keep your eyes peeled for our earnings calendar, which is coming out to let everybody know how to maximize those days when spend is traditionally higher. So we'll be sharing that shortly.



But for today, what we're talking about is a different way of looking at social media. And we're very excited to have Paul Gowder with us here. Rather than talking about trying to go viral or trying to beat the "A" word that we talk about so often, with Facebook particularly, the algorithm word, we're going to come at this from a different direction and come at it from the building of a community. And I am so pleased to have Paul Gowder with us today.



He is the founder of Powwows.com. He graduated from the University of South Carolina in 1994 with a Bachelor of Arts degree in political science and again in 1996 with a master of public administration. Paul enjoys traveling with his wife and daughter, including over 30 trips as a family to Walt Disney World. That is something I can get behind, 10 out of 10. Have you been in the last, strange 18 months?



PAUL GOWDER: Several times, yes.



JENNY GUY: Yeah?



PAUL GOWDER: Yeah.



JENNY GUY: Hey, that's awesome. And is Galaxy's Edge as amazing as everyone says it is?



PAUL GOWDER: Rise of the Resistance is the best thing Walt Disney World or Disney Company has ever built. It's unbelievable. But I mean, you can see, I'm a Star Wars person, so it's--



JENNY GUY: Yes.



PAUL GOWDER: --incredible.



JENNY GUY: I have been admiring Paul's background for a while now, and I'm dying to go to Galaxy's Edge. So what we're going to do, guys,