Growing Niche Social Accounts with Ciaran Blumenfeld: Mediavine On Air Episode 23

You’ve heard of SEO, but have you heard of Discovery Optimization (DO)?



With Discovery Optimization, you can grow your social media accounts by focusing on how your target audience uses social media to discover content.



Ciaran Blumenfeld of Hashtracking and Juiced Social is here to speak about Discovery Optimization and strategies for growing a niche social account for your business. Some of her tips might surprise you and make you be more intentional with your business account.



Make sure to listen in on this episode of Mediavine On Air!







Helpful Resources



Ciaran's PresentationHashtrackingHashtaglistsKeyword Scarcity and Hashtag Abundance Article








https://www.youtube.com/watch?v=5qAamCZjWFA&t=2s




Transcript



JENNY GUY: Hello, everybody. Welcome back to the Mediavine Summer of Live. I’m Jenny Guy. I’m here every week talking with industry experts and getting their best tips for your business success.



It is Thursday, July 30. Today is the International Day of Friendship, plus National Cheesecake Day. Is that a coincidence? I think not. If you can’t be with your friends in person today, enjoy a cheesecake with them on Zoom. Make the best of the situation.



July 30, which is crazy, also means it’s almost August, bringing us back to school. My guest and I were just talking about that which, in the time of Coronavirus, means rapid social media debates. How often in the last week have you wanted to delete your social accounts and go off the grid, but you can’t because it’s your job? I cannot be alone. There have to be people. There have to be other people out there who are feeling this.



Even in the best non-Covid of circumstances, most people would say that they have a love-hate relationship with social media. And that is especially true for website owners and content creators. Historically, social media has been a great source for driving traffic until those pesky algorithm shifts whack us and our traffic nosedives overnight.



Mediavine always encourages bloggers to make social– or solid SEO a priority as organic traffic is typically the most reliable source. Although we do know that there are Google algorithm shifts. But that is not what this episode is about. We will not derail and talk Google algorithm shifts. But who out there has felt personally victimized by a social media algorithm shift? Who in the audience? Comment and tell us what platform, and how you were impacted slash how big of a drop you saw.



But record scratch. What if there was a different way for bloggers to use social? According to today’s guest, there absolutely is. And she’s here to tell us all about growing niche social accounts that deliver real site traffic. Let’s meet her.



Ciaran Blumenfeld is CEO and founder of Hashtracking, a social media analytic service and Juiced Social, an AI-enhanced service that publishes optimized hashtag lists for 2,000 plus topics. She is an OG blogger at Momfluential. She was named one of the 15 most powerful moms in social media by Working Mother Magazine and has been featured in Forbes, the New York Times and Fast Company. Follow her on Instagram. We’ll share that link and share her website.



Welcome to the Summer of Live, and thank you for applying to speak in Baltimore and for doing a ‘rona pivot and being game for a Facebook live.



CIARAN BLUMENFELD: Well thank you for having me. I’m a little bummed that I didn’t get to go to Baltimore because I went to Johns Hopkins, and any chance to go back to Baltimore is always exciting for me. But–



JENNY GUY: Oh my gosh, it’s such a great city.



CIARAN BLUMENFELD: Yeah, love Baltimore. I hope we get back there sometime. But this is great too.



JENNY GUY: I mean, we’re making the best of it. We had an awesome site visit there about a year ago, and we were like, Baltimore, hidden gem. This is amazing. And the crab, and the– everything. It was a great city. We were pretty excited about it.