Influencer Marketing 101 with Danica Kombol | Mediavine On Air Episode 33

When you work in an industry as new as influencer marketing, it can definitely feel like the wild west.



Although the FTC is passing down regulations for content, there are still so many questions: How do you find the right brands to work with? How do you properly disclose the influencer/brand relationship? How much do you charge for sponsored work?



Luckily, there's Danica Kombol and the Influencer Marketing Association. The IMA is on the scene to drive growth in influencer marketing, advocate on behalf of influencers, marketers and consumers by ensuring ethical standards are met and serve as the go-to resource on best practices, measurement standards and trends.



Listen in today on Episode 33 of Mediavine On Air, as Danica joins Mediavine's Senior Director of Marketing Jenny Guy to discuss the state of the influencer industry and how the IMA is here to support our work.







Helpful Resources



Influencer Marketing AssociationDanica's Website"How To Properly Disclose Sponsored Work" ArticleHashtag Legal








https://www.youtube.com/watch?v=HyxRWbkBRqo




Transcript



[THEME MUSIC PLAYING] JENNY GUY: Hello, everybody, welcome. Hard to believe as it is Wednesday, November 20. We are a week and a day away from Thanksgiving, and we are into our final two episodes of Teal Talk in the decade. What the heck? I am Jenny Guy. I am Mediavine's marketing manager, and I am the host of Teal Talk. And I think everybody knows that when we work in the relatively new and ever changing influencer industry that we work in we can struggle to know where to turn when we have questions about things like legalities, pricing ourselves and our work, what are the best practices, and my guest today is an incredible resource for anybody who is involved in the influencer marketing industry.



Danica Kombol is the CEO of Everywhere Agency, which she founded in 2009, as well as the founder and CEO of Everywhere Society. Everywhere Agency's purpose is helping brands build better stories through social media. She brings her extensive background as a television producer and public relations executive to her work with influencers and brands. You'll recognize Saturday Night Live, Kids in the Hall, and VH1 among the shows she's worked on. We've heard those names. She's also a blogger herself on her site Danica.me and the founder and CEO of the Influencer Marketing Association, which she founded in 2018 as the official Trade Organization committed to protecting the authenticity and ethics of influencer marketing. We could continue talking about all of her accomplishments and awards for quite some time, but then we'd be out of time to actually talk and answer your questions. So I'll conclude by saying she's a frequent conference speaker in the influencer space, and she resides in Atlanta. Danica, thank you so much for joining us today.



DANICA KOMBOL: Yeah, thanks for having me, Jenny. I'm really honored that I get to come in before the end of the year and be part of Mediavine and know what an incredible support you are for influencers and how valued you are to influencers, so comrades in influencer love.



JENNY GUY: Absolutely, we love influencers here at Mediavine. And you love influencers, and you've been involved with them for so long, which, actually, is a perfect segue into my first question that I wanted to. But guys, just a reminder, if you have any questions for Danica, please just put them in the comments, and we will get them asked. But let's start out here. Without being offensive, you are definitely an OG in the influencer industry.



DANICA KOMBOL: Drop the mic. Love it.



JENNY GUY: Yes, and you've been-- so how long have you been involved in working with the influencer industry, and how did you transition? I listed some of those amazing programs that we all recognize that you've worked on as a television producer. So how did you make that transition to here?



DANICA KOMBOL: OK, so two questions,