2022 Roadmap with Eric Hochberger | Mediavine On Air Episode 39

2022 is here! NOT 2020, too.Curious about what's on tap for the largest exclusive full-service ad management firm in the United States? Us too! Today on Mediavine On Air, we hear from Mediavine CEO Eric Hochberger. From the actual death of third-party cookies and the future of programmatic advertising to the features you've been asking for, Mediavine's Senior Director of Marketing Jenny Guy asks it all -- and it's an episode you won't want to miss.







Helpful Resources



Helpful Resources Slide2022 Roadmap: It Takes All of UsGrow: Introducing Subscribe and the Spotlight Widget Universal Player: One Video Solution to Rule Them AllMediavine's Content ChallengeCreative Ways to Use Create








https://youtu.be/0JJh9gKdxmo




Transcript



[MUSIC PLAYING] JENNY GUY: Hello. Hey, hi. Welcome, one and all, to our first episode of Mediavine's "Teal Talk" of a new year. I can't even believe it. But you've got an old host.



I am Jenny Guy, and I am still here. You are stuck with me. Hello, welcome. Guys, it's 2022, which sounds way too close to 2020 2, as in another leveled-up version of 2020. And I don't think there's a single one of us who want that. None of us. None of us want that.



So I guess my question is, are we still within our trial period for this year? Because I am not sold on keeping it. Anybody? Yeah?



How about you guys? How about everyone's coming in now, kind of rolling in? Hello, welcome. Say hi. Tell us how your new year is going. Are you off to a grand start? Did you make resolutions? Are they on track?



Tell us. Tell us how you're doing. Say hi and let us know. I sincerely hope that you had a beautiful holiday season and that you are starting the new year invigorated.



But as always, on this show on "Teal Talk," we are here to talk about content creation. So it is our time to quiet the noise from all the various current world dumpster fires and focus on our businesses for a little while.



So friends, as far as good news and exciting announcements, my guest today has brought both. Please join me in welcoming Mediavine CEO Eric Hochberger back to the program. Hello, Eric.



ERIC HOCHBERGER: Thank you. So does that make me an old guest? I've been wondering that since your intro.



JENNY GUY: I mean, I'm an old host. You're an old guest. We're old-- we're experienced. We're vintage.



ERIC HOCHBERGER: Experienced guest, great. OK, love it.



JENNY GUY: Yeah, we're very experienced. Everybody's saying hi. Yes, we have people saying they want to cancel their subscription as well. We understand.



OK. So what we're going to talk about today is all of the developments we've got going on. Eric put out a great blog post earlier this year, as is tradition. I think this was our fifth, our fourth or fifth, yearly roadmap, which tells us where we're heading in the coming year.



Our other co-founder Amber puts out a recap at the end of the previous year, and then Eric puts out our roadmap for the coming year. And most of our questions come from that, along with some things that people have asked in the different groups. But if you have questions, as always, for Eric or I, drop them in the comments, and we will do our best to get to all of them.



OK. So I'm just going to dive in. We OK with that, Eric? Actually, we had a request for a baby story. Do you have a baby story for us?



ERIC HOCHBERGER: Who did that come from?



JENNY GUY: Sarah. Sarah Auerswald said she's off to a great start, hoping you are, too. Give a quick story about the new baby Eric.



ERIC HOCHBERGER: Oh. The new baby Eric? Is that what we're calling it--



JENNY GUY: No-- [LAUGHS] I think there is--



ERIC HOCHBERGER: I mean, that's fine.



JENNY GUY: I think there was a comma.



ERIC HOCHBERGER: Oh, a comma, comma.



JENNY GUY: We were missing a comma-- new baby, Eric.



ERIC HOCHBERGER: Because I didn't know. Maybe she knew, because this one actually does look the most like me of any of my girls.