Facebook for Bloggers with Melanie Ferguson: Mediavine On Air Episode 18

There's one platform that all bloggers know can be difficult.



That's right: Facebook.



But Facebook isn't as hard as it seems, and on today's podcast episode we have an expert with a proven track record to show us.



Melanie Ferguson from Southern Crush At Home joins Jenny Guy, Director of Marketing at Mediavine, to share proven strategies to transform Facebook from a headache to an additional revenue stream + traffic source. No matter if you're a Facebook master or novice, Melanie has tips that will grow your blog and finally shut down those fears!



Join us as she lets us in on her process, and stick around to hear her answer listener questions on how you can grow your audience.







Helpful Resources



Southern Crush at Home — Melanie's blogMelanie's PresentationMelanie's Instagram








https://www.youtube.com/watch?v=hFlHCS8P6OQ&t=277s




Transcript



[MUSIC PLAYING] JENNY GUY: Hey there, everyone. It is Wednesday, June 30. And that means it is time for another episode of the Summer of Live. So come one, come all. Climb aboard that teal van that we just saw. We go live on Facebook every week during the summer featuring experts from across the blogging industry on any and all topics relevant to content creators. I guess in this van scenario, and in the trailer that we just saw, that makes me the driver, which is perfect for all my childhood dreams of becoming like Otto from The Simpsons. Please don't call me Otto though. I am Jenny Guy, your host for Mediavine's lives.



And thank you for joining us on today, this most sacred of days. If anyone hasn't told you yet, it is social media day. Yes, it's a real thing. And it is an especially appropriate day for content creators because so much traffic can be generated for us on these different platforms. And it is also especially appropriate for our topic for today's show. But before we get into all of that, tell us audience, what is your most successful social platform for earnings and or driving traffic to your website? So say hi in the comments. Tell us those things and we will see, have a little platform battle like West Side Story.



The only most list, however, that today's topic might make is I would say maybe the most complained about social media platform for content creators. That is right. We are talking about Facebook, also known as Zuckerberg Squali. It's not known as that. I just made that up. But it could be called that. I think that everyone would acknowledge that Facebook has the potential to be an extremely powerful tool when it's used well. I think the issue with that is figuring out how to use it well since it has felt like a moving target for so many of us for a long time now.



However, my guest today is here to help. So let's meet her. Melanie Ferguson, welcome. She is the creator behind the blog Southern Crush At Home. She loves home decor, crafts, and collaborating. She started the blog after her home decor storefront flooded and slowly transitioned her entire business into the online space. She quickly found a way to drive blog traffic and sales through the power of social media. And she is here to unlock all of these secrets. Melanie, welcome to the Summer of Live.



MELANIE FERGUSON: Oh, Jenny. Thank you. I'm so excited to be here. Can you tell? I'm over here dancing and making hand signals. I'm so excited to share. So--



JENNY GUY: I'm so excited that you are here. This topic is fascinating. I can't wait to hear more about it. I'm going to go ahead and get your presentation going and we will go for it. Also living for her background, which of course, I mean she has to represent as an interior person. But it's beautiful. Here we go.



MELANIE FERGUSON: Thank you. Thank you for the compliment. Yeah. So let's get excited, guys. I know there's so many things to be unexcited about when it comes to Facebook. But today, we're going to give it a break. We're going to get excited about Facebook and all the opportunities that Facebook...