Mediavine Updates with CEO Eric Hochberger: Mediavine On Air Episode 20

Editor's Note: Since the airing of this episode, "Grow.me" has been rebranded to "Grow." Also, this episode and transcript mentions autoplay settings in the Mediavine Dashboard. Autoplay options have been retired as of February 2023. See this article for more information.)



Anyone else need a CliffsNotes version of all the things happening at Mediavine? 



We're glad it's not just us!



From ad tech and video innovations to Google bombshells, it's been a busy few months. So on this episode of Summer of Live, Mediavine CEO Eric Hochberger is here with all the latest details. From Grow.me to Trellis to a lot of information covered about universal player, make sure to bring a pen to this episode because you don't want to miss it!







Helpful Resources



Eric's PresentationTrellisGrowUniversal Player








https://youtu.be/7aMWG03Ri5Q




Transcript



**The RPM Challenge has been rebranded as the Content Upgrade Challenge**



[MUSIC PLAYING] JENNY GUY: Hello, everyone. We are here. Welcome to another episode of Mediavine's Summer of Live, our ninth episode this season. I'm your host, Jenny Guy, asking the most important question.



And it's really the only question that matters on Wednesday, August 4. Have you eaten a chocolate chip cookie today? That's right. It's National Chocolate Chip Cookie Day in the United States, which is a holiday I think we can all get behind. Regardless of our many differences, chocolate chip cookies unite us all. Eric, yes?



ERIC HOCHBERGER: Yeah, I ate some raw chocolate chip cookie dough last night, if that counts.



JENNY GUY: Did you? Yes. That is amazing.



ERIC HOCHBERGER: Oh, so I'll have it today. OK. I messed up the holiday.



JENNY GUY: That's OK. I mean, you might not have known it was a holiday. Were you aware of this magical day before just now?



ERIC HOCHBERGER: I was not, but that is wonderful news. I was celebrating early.



JENNY GUY: [LAUGHS]



ERIC HOCHBERGER: Celebrate often.



JENNY GUY: Yes. Often and early. I have not eaten a cookie yet today, and I feel like I've blown it. It's like wearing pink on St. Patrick's Day. It's wrong. So I'm very fortunate that I happen to know a whole lot of amazing recipe creators plus internet sleuths, so please say hello by sharing your favorite chocolate chip cookie recipe in the comments. And maybe, Eric, do you do the-- you need some safe-to-consume raw--



ERIC HOCHBERGER: Oh, no, it's not safe to consume. It's--



JENNY GUY: He's doing-- OK, good. Good. Good.



ERIC HOCHBERGER: I live, like, on the edge. It's raw eggs, everything in there.



JENNY GUY: We have no-- he's not afraid. So just post it all, no holds barred. Say hey. Post your chocolate chip cookie recipe, yours from your grandma, a dear friend. All are welcome. We've been doing polls on all of our social media accounts. We have some people that are very firm that it's chocolate chip cookies only. Like, or chocolate chips only. Then we have on-- I believe it's on Facebook that people are saying no walnuts. Like, no. Where do you stand, Eric?



ERIC HOCHBERGER: Definitely just chocolate chips.



JENNY GUY: Just chocolate chips. Fair. Fair.



ERIC HOCHBERGER: No question.



JENNY GUY: Well, he likes to keep it simple, but also keep it potentially salmonella-y. So it could be either, on the edge. And speaking of cookies that unite us all while you guys are sharing your recipes, how about that departure of third party cookies in Chrome, that cookie-pocalypse? That is still happening. Content creators have been freaking out about this for a while.



So naturally, we've been talking about the situation and Mediavine's multi-pronged solution for what feels like ever. But when we want to make sense of this crazy world that we live in, chocolate chip cookies or cookies disappearing, and get to the heart of all the happenings in the industry and at Mediavine, we head to the source, Mediavine Co-Founder, CEO, and resident pagespeed and Shih Tzu fanatic,