Growing A Newsletter List That Loves You with Regina Anaejionu: Mediavine On Air Episode 12

Today we’ll start off with a question: What is the one audience that you own? That’s not subject to algorithm shifts and is one of your greatest assets?



It’s your email list, and if you’re not focused on cultivating it, you’re definitely leaving money on the table in more ways than one.



We originally shot this episode back in April of 2021 with the incredibly savvy Regina Anaejionu. She’s the author of the bestselling content planner, Epic Blog, as well as the founder of Publish Your Thing, an online destination to help authors, bloggers, speakers, and other content creators and experts make the most out of their intellectual property. 



Guys, we packed so much into less than 60 minutes -- from using paid social to grow your list to segmenting your audience and avoiding the dreaded FREE ZONE, Regina covered it all. Enjoy!







Helpful Resources



Link Handout resources shared from the liveNewsletter Lessons You Can Use: 7 Steps to Grow Your Email Marketing PresenceRegina's InstagramRegina's Twitter











Transcript



JENNY GUY: Hello, hello, hello, hello. I'm saying hello to every single one of you. I'm not going to do that. Because that would not be expedient. But I am very, very glad, and wish I could say hi to every single person that's joining us. Because we are so grateful to have you for another week.



It is Thursday, April 8th. Which means it's time for another episode of Teal Talk, the show about the business of content creation. I'm your host, Jenny Guy. How is everyone doing today? Hello, hello.



It is April, which means it's officially spring, and National Card and Letter Writing Month. I was not aware of that before today. Am I the only one that still really loves almost nothing more than a handwritten letter or a card in the mail?



There is just nothing better than something written in somebody's handwriting, with a stamp that you get in the mail. You feel so fancy. It's a lot of fun.



And our 2021 equivalent of that, that you can send to all of your audience, is email newsletters. I know this can be somewhat of a fraught topic, because as content creators, I'm sure that there is not a single one of us who has not heard the-- your email is just so important, because it's the one thing you own.



So who out there has a list? Who out there is sending emails regularly? Who has a list and doesn't know what to do with it? Is email really worth all of the trouble and the expense of the platform? To answer that question, and we definitely will, enter my amazing guest for today.



REGINA ANAEJIONU: is the author of the bestselling content planner Epic Blog, as well as the founder of Publish Your Thing, an online destination to help authors, bloggers, speakers, and other content creators and experts make the most out of their intellectual property. Regina has been interviewed for publications such as Fast Company as an innovative entrepreneur-- infopreneur. I've never heard that one.



After building online schools with over 20,000 students, growing an email list of 50,000 subscribers, and generating more than $1 million in revenue her first few years selling courses and books online. $100,000 in profit coming from a single book, which is amazing. Her mission is to help passionate creators publish more, earn more, and create meaningful change. Regina, welcome to Teal Talk.



REGINA ANAEJIONU:: I'm so excited to be here. Thank you, Jenny. This is like one of my favorite topics, so I'll try to contain my--



JENNY GUY: We're so excited to have you. And I love you. I love that. To hear that.



Because you are passionate about it, and that is very apparent. And I want to-- let's incite some passion in our viewers. Let's get them on the email newsletter train.



Starting with this. Guys, this is a question for all of our audience. Are you currently sending out an email newsletter to your followers? If yes, how often? If no, why not?



Tell us what your pain points are.