Make Your Own Luck With Google with Nora Schlesinger and Eric Hochberger: Mediavine On Air Episode 13

Content creators, do you ever feel like Google hates you? The logical part of you knows this probably isn’t true but you keep getting the sensation that the latest algorithm shift was specifically designed to decimate your traffic?



If you can relate, this episode of Mediavine on Air is for you!



We were joined in spring 2021 by Mediavine CEO Eric Hochberger, along with Nora Schlesinger, CEO of Growth Machine, which is an SEO-focused content marketing agency linked in our show notes. Basically, two SEO powerhouses, totally at our disposal for an hour and we got INTO it.



We talked keywords, links, site structure, algorithm shifts, analytics, Page Experience, basically anything and everything under the SEO sun. 







Helpful Resources



Link Handout filled with resources related to the liveAhrefs — An SEO resource recommended by NoraSEO Like a CEO — A blog series on how to improve a website's search engine optimization (SEO)











Transcript



[MUSIC PLAYING] JENNY GUY: Howdy, friends. Welcome to Teal Talk. I'm Jenny Guy. I'm the director of marketing for Mediavine, and with you as always as your host for the show, which is all about the business of content creation.



It is March. Y'all, I don't know how that happened. And even though I keep seeing the memes-- I don't know if you guys have seen them, the ones that are "How can it be March 2021 when it is still March 2020?" Because that is exactly how it feels continuously to me. I know, though, that it is almost midmonth. And so it's a little bit delayed. But since this is our first time together, I'm going to ask, did the month start out like a lion or like lamb for y'all? Tell me and let me know.



I talked a little in the last show about this, about how this spring feels special to me for a number of reasons. And that is continuing on as March goes on, I'm pleased to report. And it's not only because we are inching closer to May and all of those NSYNC memes that never fail to crack me up, the Justin "It's going to be May" cracks me up every year. It never gets old.



But there's the longer days. There's the nicer weather. We've got the vaccine distribution happening. I am feeling cautiously optimistic for the first time in a while. So how are you guys doing out there? Tell us in the comments. Are you are you feeling optimistic about the spring? Does it feel different for you? Let us know.



And while we are checking in with each other on the start to our spring, let us also check in on everyone's feelings with respect to our favorite acronym as content creators, and that is SEO. If you create digital content, there's no way you haven't heard it. I have personally heard it so much that it sometimes loses its meaning for me. It's like when you say a word over and over and over again, and then it stops meaning things.



But the reason for that constant bringing up of SEO is its importance. Simply put, SEO is make or break for digital businesses. But for many of us, SEO is murky, and Google algorithm shifts can seem downright malicious if you don't know what the heck is going on. So there is definitely a reason people pay thousands of for courses and audits from experts, but the question we're here to answer today is, does it have to be hard? How can we keep the Google gods happy and ourselves sane?



And that is where my two guests from today come in. I'm about to introduce them. But while I'm introducing them, answer me this in the comments, please. On a scale of 1 to 10, how would you rate your SEO expertise with 10 being an SEO ninja and 1 being-- Eric and I were having a pretty deep conversation about Teenage Mutant Ninja Turtles before we started. But what is the opposite of a ninja? Or what is better than a ninja? Don't answer those. Answer 1 to 10 if you're good at SEO. 10 being the most confident in your skills, and 1 being I don't know Google or what SEO stands for.



While I'm doing that, let me say hello to my wonderful guests today.