516: Why You Shouldn’t Pay Influencers in 2024 | Gretta van Riel

Listener favorite Gretta van Riel returns to the podcast to share the influencer strategies that helped her scale three million-dollar ecommerce brands. Van Riel chats with Nathan Chan about her early days with SkinnyMeTea and ecommerce milestones, including being featured on Oprah’s “Favorite Things” and winning Shopify’s “Build a Business” contest. Then, she reveals the strategies behind her influencer marketing agency, Hey Influencers, and offers practical advice for early-stage founders on using influencer marketing to scale effectively on a lean budget.

In this episode, you’ll learn:

What happened during the first 60 days of SkinnyMeTea

To conduct a product-for-post campaign

How to negotiate with influencers

The tiered micro influencer approach

To track conversions through personalized codes and cost-per-click

How to do a return for gifting through Instagram Stories

Van Riel’s definition of creator vs. influencer

Why working with an influencer co-founder is the fastest way to grow

The “3 Rs” of finding quality influencers

Why Twitch is an influencer gold mine

The importance of direct-to-camera selling

Why post-purchase surveys help track influencer impact

And more influencer marketing tips…



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