The value of brand strategy

We talk about:You can find the full blog post with definitions here.The value of brand strategyMark Pollard's definiton: strategy is an informed opinion about how to winMy definition of brand strategy: Brand strategy is a platform that bridges business strategy with branding & marketing. A couple of important aspects hereIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform 
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com