Jon Cohen - Asking for trouble

In this episode, I talk with author and market researcher Jon Cohen. We take a deep dive into the world of 'asking'. What can we learn from talking to consumers? What are the dangers? When is a good time to ask and what makes for a good question? Find out in this interview! Show notesJon on TwitterJon's book 'Asking for trouble'If you are interested in the brand strategy research course mentioned in the show, go check out the course here and get a free chapter.  Subscribe to the newsletter here to stay updated on new courses and products. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com