Julius Støback - Understanding distinctive brand assets

We talk about: Jenni Romaniuk's book: Building distinctive brand assetsJulius his work for Norwegian airlines: article the DrumJulius his websiteHow to research brand assetsDoing online surveys to measure 'fame' of a brand assetSonic branding as an important upcoming assetThe danger of changing a logoThank you so much for listening. If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform 
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com