Brandon Shockley - Brand tracking & research

In this episode, we talk about brand tracking & research with Brandon Shockley, Vice President Market Research at 160over90. We take a deep dive into brand tracking and the metrics that matter. As a little bonus, I also have a mini-interview with Angelay Mullins, CMO at Latana, a brand-tracking tool.Brandon on LinkedIn or Twitter160over90This episode is sponsored by Latana, the AI-powered brand tracking tool.If you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com