Building the sims brand - Laurel Stark / Tiara Puglisi

In this episode, I talk with marketing director Tiara Puglisi and creative director Laural Stark from the 'the Sims', a brand owned by EA electronics. We talk about their fascinating jobs at this legacy brand, and how to keep on building on it. We talk about the world of gaming and how it converges with marketing. It's a very fun chat so I bet you'll enjoy it! You can find Laurel en Tiara on Twitter!https://twitter.com/tiarapuglisihttps://twitter.com/tiarapuglisiThis episode is sponsored by Latana, the AI-powered brand tracking tool.If you are interested in the brand strategy research course mentioned in the show, go check out the course here and get a free chapter.  Subscribe to the newsletter here to stay updated on new courses and products. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com