Shireen Smith - The new rules of branding, strategy and intellectual property

In this episode, I talk with Shireen Smith, author of 'Brand tuned, The new rules of branding, strategy and intellectual property'. Shireen is an IP lawyer that specializes in branding. She has been advocating for deeper relations between the fields of IP and branding and I subscribe to this idea. The role of distinctiveness is both legally and strategically essential in brand-building.We talk about:Intellectual property and its relationship to brandingTrademarks, copyright, and patentsShireen's book, Brand tunedDifferentiation and distinctivenessIf you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com