Remote brand strategy work for dummies (me).

In this episode, I walk you through some of the tips, tricks and challenges I have when it comes to working remotely. Doing digital workshops, managing client expectations, research international brands and a lot more.We talk about:Downsides:Workshop: picking up on non-verbal communication is a lot harderA lot harder mentally to do → Split it upTrust by being there physically is not thereClient perception: less 'valuable' in a wayUnderstanding local culture can be hardTools:Notion - Project management & strategic follow upHolabrief - Collaborative strategy exercises Mural - Miro - workshopsZoom - Hangout → Iriun webcam - proper setting - lights - Elgato cam linkOther tools: Slack - Whatsapp (watch out) Video ask - Typeform - SurveymonkeyBenefits:Do it with everyone in the world, open up your marketMore Interactive, collaborative approachTipsHave more one-to-one conversationsKeep workshops fun and lightUse digital technology → make it alive - place images - gifs - use canvassesResearch: Make sure you understand product & experience, cultural differencesUse google trends & other tools to analyze local differencesCheck-in from time to time, stay connected, feel like a teamPresentation: these things are important always, but even more so when doing them remotely:Pre presentation preparation, make sure you have built up to the presentation, with workshops, with sessions, check-ins, with interviews, ... The presentation is a celebration of the work done beforeAlways set the goal of the presentation at the beginning, make sure expectations are aligned. It's even harder online to catch little nuances so be crystal clear about what you are going to presentPauze - even more - do around -, ask everyone what they think, breathe, let room for discussion but keep the presentation going This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com