The future of brand strategy

In this episode, I address the future of brand strategy. What trends are emerging and where are we headed in this complex field? What is the role of a brand strategist and how will it evolve? Find out in this jam-packed solo episode! Show notes:Here are the 10 discussion pointsDesigners becoming strategistsStrategy commoditizationEmergent vs Top-down approachMarketing science influenceDigital vs media-neutral strategyComms strategy merging with brandingBlurred lines between brand, marketing and business strategyEroding title of a brand strategist.An evolution towards more breadth, and not just depth.The big T strategist (by Julian Cole from Planning dirty)If you want to learn more about brand strategy, branding, and marketing, go visit letstalkbranding.com and check out the newsletter, courses, or coaching options. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com