James Hankins - Share of search

In this episode, I talk with James Hankins, Consulting Strategist, and Founder @ Vizer Consulting. James has had a busy year, coining (together with Les Binet) concepts like Share of search and the Hankins Hexagon. We get into the weeds of Share of search and how to apply it to your brand. Some interesting links:James on Twitter: https://twitter.com/jcphankinsOn share of search: https://www.contagious.com/news-and-views/share-of-search-the-new-most-important-metric-for-brands-googleFree tool to measure: Google trendsPaid tool to measure more exactly: https://mytelescope.io/Hankins Hexagon: https://www.marketingweek.com/forget-funnels-new-model-path-to-purchase/Hankins Hexagon by Dan White: https://www.linkedin.com/posts/danwhite1000_marketing-media-advertising-activity-6783297596300505088-CQkR/That's it! If you'd like to watch the Youtube version, go here: https://www.youtube.com/channel/UCPKxzVyOVf_KxS2Ep1LcJogSubscribe to the newsletter here: https://www.letstalkbranding.be/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com