Stef Hamerlinck - Defining your target customer

We talk about:The Youtube video Audience vs Customer vs ConsumerSegmentation pyramid by WARCHow to define target market vs customer targetWhat is a perceptual target?If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform 
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