Brand naming crash course

In this episode, I give a 'crash course' on brand naming. How important is the brand name for a brand? How do we decide whether we need a new name? And how do actually craft a new brand name? Let's find out! We talk aboutThe must-haves for a brand name:Easy to pronounce (multiple languages?)Easy to remember (2 syllables, or simple)Distinctive from competitorsCreates the right 'feeling'Can be owned (legally)Nice to havesPersonal history linksKey themes to explore, for example, 'mountaineering', ....com can be a specific need by a business owner (explore it further)No-go'sCultural sensitivitiesCategory cliche's (Flickr, Tumblr,...)Reasons to change a brand name:Hard to rememberHard to pronounce or write (try googling it)Not ownableTo genericTo literal (category)Big shift in the company and want to signalBrand naming tools:Trademark research: https://www.tmdn.org/tmview/#/tmviewGlobal trademark database: https://www3.wipo.int/branddb/en/In different languages: https://www.indifferentlanguages.com/Use thesaurus for synonyms and other word relations: https://www.thesaurus.com/Interesting people on brand naming: Eli Altman's book 'Don't call it that' is a great starting point. If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform  for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com