Byron Sharp - Subscription vs Repertoire markets

In this episode, I chat with the legendary Byron Sharp. We discuss the under-highlighted topic of subscription markets vs repertoire markets. * What defines such a market? * What can we learn from them? * What are the implications for marketers? * What does it mean for small brands? * Do we see any other distinctions between brands that have implications for brand growth? We discuss small vs big - luxury vs commodity - B2B vs B2CImportant links* You can find the paper we discuss here* The Ehrenberg-Bass institute * Byron on twitter* The latest BS show* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com