Richie Meldrum - Strategy workshops: why, how and what?

In this episode, we talk with writer and strategist Richie Meldrum, based in Melbourne. Richie takes us through his brand strategy process and specifically the brand workshop. Richie's thinking on brand strategy makes it very actionable and tangible.Richie's website: http://www.richiemeldrum.com/home/The strategy workshop.Where it fits in the process.Richie's blog post on workshops: http://www.richiemeldrum.com/home/project/strategyworkshopssetupandprepDifferent exercises.If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here. This episode is sponsored by Holabrief, The go-to platform  for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com