Ian Barnard - Measuring awareness
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In this episode, I talk with Ian Barnard, a marketer from Canada that specializes in SMEs and non-profit organizations. We take a deep dive into measuring awareness and salience. What tools and techniques to use, what to be mindful of, and a lot more. It's a great hands-on episode so I think you'll enjoy it! Ian on Twitter If you're interested in the brand strategy research course, please subscribe here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
Ian Barnard - Measuring awareness