Els Raemdonck - Lessons from advertising

We talk about:Dave Trott on Predatory thinkingBook: Al Ries & Jack Trout: Positioning, a battle for the mindBook: BrainsurfingUsing projective techniques to interview customersHappiness, the agency where Els is strategy director.Thank you so much for listening. If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform 
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.   This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com