How Digital Customer Engagement Works at Zendesk
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Teresa Anania, VP of Global Customer Success and Renewals at Zendesk, gives us an inside look at how Zendesk’s digital engagement programs work. She offers her opinions on when it’s time to build a scale program, how they’re thinking about dynamic segmentation, and why there needs to be a CS Ops resource embedded within Customer Success.
How Digital Customer Engagement Works at Zendesk